How Social Media May Help a 92-Year-Old Avoid Eviction

10 Jun

Across the Divide started as an assignment for a course I was taking on digital communication. As a veteran PR type, I had taken to this new way of doing things somewhat reluctantly but knew I had to get on board or be left behind. Stories like this illustrate how social media can and will play a greater role in the lives of seniors. 

Jacyln Fraley’s online fundraising campaign  to help her grandfather, 92-year-old Jack Potter of Zaleski, Ohio, avoid eviction from the home he built stood out to me for several reasons. As you will see, efforts to help Mr. Potter combine the subjects of  social media, aging, elder abuse, abuse of power or attorney,  and family discord. The person doing the evicting is Mr. Potter’s daughter and Ms. Fraley’s mother.

Ms. Fraley used the online site in hope of raising $125,000  to put an offer on the house so the deed can revert back to her grandfather’s name. In the end, complete strangers donated more than $138,000.

We often think seniors and social media don’t mix. But I’m certain this story is only one example of how it can be used to help seniors or combat elder abuse.  If you know of one, please share.


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